MICE intermediation is at a turning point. The choices its different players make next will be decisive.
Event procurement

MICE intermediation is at a turning point. The choices its different players make next will be decisive.

MICE market (Meetings, Incentives, Conferences, Events) is a significant indirect spend category, and too often the least controlled one, in large European companies.

Jean de Villeneuve • Apr 02, 2026 Read the article